How to beautify glass packaging

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How to "beautify" glass packaging

glass has been widely used in high-end cosmetics packaging for a long time. Beauty products packaged in glass reflect the quality of products, and the heavier the glass material, the more luxurious the product will feel. Maybe this is the view of consumers, but it is really right. According to the Washington glassware Packaging Association (GPI), many companies that use organic or fine ingredients in their products are packaging their products with glass. According to GPI, because glass is inert and impermeable, these packaged formulas ensure that its ingredients can remain as is and maintain the integrity of the product

The relevant person in charge of GPI explained that glass continues to convey the message of high quality, purity and product protection, which are three key elements for cosmetics and skin care manufacturers. And the decorated glass will further strengthen 2 The impression that the product is high-end after the product equipment is in place. The influence of brands on cosmetics counters is created and expressed through the shape and color of products, because they are the main factors that consumers first see. Moreover, because the product features in glass packaging are unique shapes and bright colors, packaging plays a role as a quiet advertiser

manufacturers of products are constantly trying to find special shapes so that their products can stand out from the competition. Coupled with the multiple functions of glass and eye-catching decoration technology, consumers will always reach out to touch or hold the cosmetics and skin care products in the glass packaging. Once the product is in their hands, the opportunity to buy this product immediately increases

how can we do it

the efforts made by manufacturers behind such decorative glass containers are usually taken for granted by end consumers. A perfume bottle is beautiful, of course, but what makes it so attractive? There are all kinds of methods. Beauty packaging, a decoration supplier, believes that there are countless ways to do it

AQL in New Jersey, USA, has launched the glass packaging of silk printing, mobile printing and PS label with the latest UV inks. The relevant marketing director of the company said that they usually provide a complete set of services to create a unique appearance of packaging. UV curable inks for glass avoid the need for high-temperature annealing and provide almost unlimited color range. Annealing furnace is a heat treatment system, which is basically an oven with a conveyor belt moving through the center, which is used to solidify and dry ink when decorating glass. For ceramic inks, the temperature needs to be as high as about 1400. F degrees, while organic inks offer 350. F。 Such glass annealing furnaces are often about six feet wide and at least sixty feet long, and consume a lot of energy (natural gas or electricity). The latest UV curing ink only uses UV to cure; And this can be done in the printing machine or small oven at the end of the production line. Since the exposure time is only a few seconds, much less energy is required

Saint Gobain desjonqueres in France provides the latest technology in glass decoration. Among them, laser decoration involves vitrification of enamel materials onto glass materials. After the bottle is painted with enamel, the laser fuses the material onto the glass in the selected design. The excess enamel is washed away. The important advantage of this technology is that it can decorate the parts of the packaging bottle that cannot be processed so far, such as convex and concave parts and lines. It also makes it possible to sketch complex shapes and provides a wide range of colors and tactile sensations

lacquering includes spraying a layer of varnish. After this treatment, the whole or part of the glass bottle (using the cover) is sprayed. Then they are annealed in a drying oven. Painting provides a wide range of final finishing options, including transparent, frosted, opaque, shiny, matte, colorful, fluorescent, phosphorescent, metallized, interfering, pearlescent and metallic. Other new choices for decoration also include new ink with spiral helicone or luster effect, new surface with tactile touch of the operating procedures and operating precautions of skin like mortar tensile testing machine, new paint with hologram or flash, glass fusion to glass, and a new thermoluster color with blue color

according to the relevant person in charge of Heinz glas in the United States, the company can provide silk printing (organic and ceramic) for adding names and patterns to perfume bottles. Pad printing is suitable for uneven or multi radius surfaces. Acid treatment produces the frosting effect of glass bottles in an acid bath, while organic spraying applies one or more colors to the glass bottles. After organic printing or organic spraying (because the ceramic curing temperature is too high, the ceramic ink cannot be coated after organic treatment), the hot stamping process plated a mirror like name or pattern on the glass bottle. Sandblasting (sand2. Pay attention to whether the jaw support, pendulum, etc. are reliably fastened during use) provides a name or image of sanding effect for the glass bottle. Aluminum and titanium vacuum metal sprayed glass bottles produce a mirror like reflection effect on the whole or part of the outside of the bottle. Recently, Victoria s secret used the company's titanium plating process to produce a glittering golden effect for very sexy now Eau De Toilette Spray

some experts also believe that the hottest trend in glass decoration is still organic spray. For example, Elizabeth The metallic purple on the Britney Spears fantasy perfume bottle of Arden is obtained by spraying color technology. Insiders believe that most customers are still using frosted glass bottles because they can hide the defects on the glass

fashion packaging

issey Miyake BPI's Eau D Issey Eau De Toilette collector for men is packaged in an oval glass bottle, which has a round front panel and a narrow side. The decorative feature on the new packaging bottle is that Saint Gobain desjon fatigue testing machine 1 is generally used for fatigue strength or fatigue life tests of materials or components. Qu res is a unique enamel vitrification laser technology. Its design is inspired by the reflection on the lake in winter. The concentric lines on the vitrified Silver Enamel reflect the outward expansion of the surface ripple. This visual effect, combined with the unique rough/smooth touch of the bottle, adds an elegant feeling and enhances the influence of the material

Terre D herm s of

herm s is also decorated by Saint Gobain desjonqu res. its feature is an impressive rectangular design on a large piece of glass with a wide flat panel. The orange silk printed word Terre D herm s is decorated on the front of the bottle and highlights the H engraved into the base of the bottle in herm s. Lotion and aftershave bottles are made of frosted glass

the American Glass Packaging Association also believes that another trend of glass decoration is to extend the brand through color. For example, Estee Lauder's DKNY s be delicious was originally packaged in a light green glass bottle. In line with last year's Valentine's day and father's Day promotions, Estee Lauder has reintroduced red and amber glass bottles. Ralph Lauren's Polo Cologne also hopes to build brand equity through its Polo signed green packaging bottle. It launched a dark blue bottle under the name of Polo Blue and defined it as a Cologne Perfume for men with casual and elegant style

saint Gobain desjonqueres also decorated kenzoamour from Kenzo LVMH. Different sizes of packages of this series of products have different colors: purplish red (30ml), off white (50ml) and orange (100ml). The four layers of paint are designed to have a completely opaque effect, and the last layer also produces an attractive irregular texture called effect de vie. The shape of this bottle implies a bird, symbolizing the romantic fragrance and the concept of tourism. It has a round base

saint Gobain also decorated Nina from Nina Ricci with glass packaging. This apple shaped bottle features a slightly sunken neck with a silver leaf ring. The overall painting process gives this apple package a purple/pink hue. The second layer of partial random coating adds a girlish blush effect to the packaging

packaging design of cosmetics and skin care products is often brought into other industries. As the cosmetics industry is the leader of high-end glass packaging design, the alcohol industry will follow their leadership by adopting special molds for cosmetics and using them to launch high-end alcohol. But now, we can also see that the cosmetics industry has begun to learn from other industries

problems behind the surface

although glass, as an attractive packaging material, can give products a quality information that other types of materials cannot convey, there are still some difficulties in packaging cosmetics with glass. For example, adhesion and wear resistance, especially for perfume packaging. The inconsistency of the glass surface will also cause problems. Some experts also pointed out that the surface of all glass is very uneven, and because glass is often more expensive, scratching is a problem, and special packaging is needed to avoid wear. In addition, glass is also very expensive, so the transportation cost is also very high

ink and more effective new application technologies that have just entered the market will allow packaging developers and marketers to take glass packaging to a new level. Some experts also believe that the four-color process using UV curing ink, innovative spraying technology and coating, and the wider application of multiple processes are the future trends, and servo driven printing and labeling technology will fully automate the decoration around the shape of the container

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