How to avoid misunderstandings is the key for Lin

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How to avoid misunderstandings is the key for the giants in the field of cloud computing

as one of the core applications of the next generation of information technology, the market prospect of cloud computing is becoming increasingly clear. In recent years, Alibaba, Tencent, Baidu, the three major operators, Huawei and other giant enterprises have successively carried out cloud computing related businesses as a new point of enterprise development, and the technical capacity and market scale of industry companies are also steadily improving

since 2017, the popularity of cloud computing has gradually entered the fast lane. Going to the cloud is no longer a slogan for enterprises to embrace new technologies, but has become a real action; At the same time, cloud computing manufacturers are also moved by the wind, and have made every effort to enter the cloud computing market, with the intention of seizing the dividends of the development of the cloud computing market and sharing a share

cloud computing, with its advantages in agility, scalability, cost and so on, is becoming the preferred choice for enterprises to carry out it transformation. It can be said that from concept to implementation, from investment to profit, the shift of attack and defense in the cloud computing market can be regarded as a sign of entering the second half. As Gartner predicted, the public cloud service market will grow by 18% in 2017, totaling $246.8 billion; By 2020, the cloud computing market will grow to $383.3 billion

from the development trend of China's cloud computing market in the first half of 2017, almost all cloud computing manufacturers have targeted several major directions: industry, open source, security and ecology; But at the same time, there have been some subtle changes in the development of the cloud computing market, which may determine the future development of the cloud computing market

for example, although public cloud is the general trend, it may not be able to dominate the world in a short time; Although openstack is an important force in the open source genre, open source obviously cannot be equated with openstack; Although cloud computing is an area with prominent scale effect, loyalty is impossible for long tail users.

although the cloud computing market is developing rapidly, the overall scale of the current market is still relatively small. Taking Amazon AWS as an example, as the industry leader, its annual revenue is only more than $10 billion, accounting for only about 5% of the overall cloud computing market. At present, the market concentration is not obvious. In such a fully competitive market, whoever runs fast and stably will be concerned by the industry and truly stand out in the second half of cloud computing

what makes cloud computing enterprises coincide

today, with the deepening of Internet applications, information transparency has almost become a reality; Moreover, for many classic business logic, it is also more transparent. In the cloud computing industry, both the innovation of product technology and the path of sustainable development are almost transparent

especially in the second half of cloud computing, it has become the consensus of the industry. Almost all cloud computing enterprises are aware of the key points in the second half. For the four major trends of industry, open source, security and ecology, whether it is ICT enterprises such as Huawei, xinhuansan and Inspur, or Internet enterprises such as Alibaba cloud, Tencent cloud and impact testing machine and green environmental protection, or international giants such as Amazon AWS and Microsoft, they are making every effort to invest

I. enabling industry

the report from IDC, a market research organization, shows that digital transformation has become the main strategy for all enterprises to meet the challenges. It is expected that by 2018, 67% of the global top 1000 enterprises and 50% of the Chinese Top 1000 enterprises will take digital transformation as the strategic core of enterprises

when digital transformation has gradually become the core path for all walks of life to seek transformation and upgrading, new technologies represented by cloud computing have begun to be widely concerned by enterprises. Therefore, going deep into all walks of life has also become one of the important features of cloud computing in the second half. Almost all mainstream cloud computing manufacturers are seeking to apply cloud computing to more industries and fields and empower them

for example, in the manufacturing industry, the cloud transformation of the manufacturing industry has brought two benefits to the industry: first, cloud computing is driving the intellectualization of the manufacturing industry. In addition to improving the efficiency of production cooperation, there are also technological innovation, mode innovation and organizational innovation; Second, the traditional manufacturing industry faces many problems that are difficult to return. The backward production mode is only one of them. The sales mode and management mode need to introduce more scientific methods

second, embrace open source

for the cloud computing market that has entered the second half, open source has become one of the core trends. At present, almost all cloud architectures are based on the secondary development of open source products. Whether it is independent intellectual property rights or self-development, open source has become the de facto standard in the field of cloud computing

as Jim Whitehurst, President and CEO of red hat, believes: open source advocates a community culture. Members of each community are not only active code contributors, but also users and promoters of open source technology. All their efforts are to create a more free space for themselves, a world they want

with the increasing popularity of cloud computing, many open source participants and beneficiaries come from the front line of enterprises. They not only understand the pain points of enterprise IT applications, but also contribute more targeted solutions. Take openstack, which is widely used, as an example. With its advantages in cost, efficiency, deployment and flexibility, the deployment growth rate of openstack has reached a historic 44%. 50% of the fortune 100 companies in the United States are using openstack platform. At present, there are 5million processor cores running on openstackcloud

third, the application of secure and trusted

cloud computing is making the security problems faced by enterprises more complex. They should not only continue to face various threats in the traditional environment, such as viruses, Trojans, hacker attacks, system vulnerabilities, etc., but also deal with the threats faced by the virtual environment and how to better ensure the security of private data stored in the cloud

especially in today's increasingly popular cloud computing, users pay more attention to the security and credibility of cloud computing while their cognition and application of cloud computing are constantly improving. For cloud service providers, they should not only improve their own operation and maintenance level to reduce the risks caused by the scale and centralization of data centers; It is also necessary to strengthen security management, eliminate hidden dangers of services, and avoid serious security accidents caused by basic software vulnerabilities

in recent years, national policies have also been moving towards the cloud computing industry. With the promotion of the 2015 "opinions on promoting the innovative development of cloud computing and cultivating new business forms of the information industry" and the launch of relevant policies such as government procurement of cloud computing services, the construction of a safe and reliable cloud computing system is imminent. Many times, ensuring the security and credibility of services is not only related to the survival of cloud computing enterprises, but also related to the rise and fall of the entire cloud computing industry

IV. open ecosystem

if open source represents the development direction of cloud computing product technology, then open ecosystem is the best interpretation of cloud computing business model. In fact, as early as the 1980s, the strategic master Michael Porter attributed the competitiveness of enterprises to the value chain theory: the competition between enterprises is not just the competition of a certain link, but the competition of the whole value chain. The comprehensive competitiveness of the whole value chain determines the competitiveness of enterprises. In the 1990s, Prahalad and Hamel proposed core competitiveness, and people began to turn their perspective to the enterprise itself

both the core competitiveness of the enterprise itself and the competitiveness of the value chain in which the enterprise is located are only the 1.0 and 2.0 era of enterprise competition. Nowadays, the development and application of new technologies such as Internet, cloud computing, big data, artificial intelligence and IOT have made great changes in business models and business behaviors. The competition between ecosystems has become the core feature of the era of enterprise competition 3.0

for cloud computing, it covers a wide range, including not only traditional IT infrastructure, but also a variety of enterprise applications. Facing such a complex ecosystem, no matter which cloud computing manufacturer can provide a package of solutions for enterprises. To this end, they must cooperate with different product and technology providers. 4. Software and hardware: excellent electronic universal experimental machine adopts brand computers to provide more perfect cloud computing services; At the same time, they also need to cooperate with enterprises with rich experience in different industries to meet the personalized needs of different industries

in this almost transparent competition, if cloud computing enterprises want to gain competitive advantage, those fancy strategies in the past may no longer exist. They must compete in the cloud computing market with more perfect technology, more considerate services and more open mind, so as to get a place in the market

cloud computing enterprises that want to go in the long run need to avoid these misunderstandings

the future is bright and the road is tortuous. What we often say is also applicable to the development of cloud computing industry. Especially when the general trend is determined, any slight deviation may cause cloud computing enterprises to be at a disadvantage in the future competition

first, don't superstitious about price war

the cloud computing industry has typical characteristics of economies of scale, that is, the more people use, the lower the unit price. Therefore, for many cloud computing manufacturers, price war is the focus of the industry rather than improving their technical capabilities and promoting industrial applications. After all, in the stage of market explosion, using price advantage to attract users is the strategic first choice

but there is obviously a huge trap here: users attracted by low prices are also easy to be robbed by lower prices. Especially for those long tail users, price is almost the only basis to decide their choice. When migration is easy to achieve, those who have a low price can harvest these users. However, in terms of the actual business contribution, the business value of these long tail users is often extremely limited, which cannot support a cloud computing enterprise to go on for a long time. Therefore, attracting some users through low prices is not the core. The top priority of cloud computing enterprises is to improve their service level. Only in this way can they really retain users

second, the public cloud cannot quickly dominate the world

the first half of cloud computing before 2016 was dominated by public cloud. Since 2017, cloud computing has entered the second half. One of the main features of this stage is that the cloud structure of enterprises has changed, from mainly Internet and small and medium-sized enterprises to large-scale private cloud for large and medium-sized users in traditional industries. Cloud computing has become an important carrier for enterprise strategic upgrading

according to IDC data, 73% of Enterprise Cloud users will adopt hybrid cloud strategy, because from the perspective of cost optimization and security/compliance, hybrid cloud is increasingly welcomed by enterprise users because it combines the flexibility of public cloud and the security of private cloud. Yu Yingtao, President and CEO of Xinhua Group III, believes that enterprises' choices for cloud computing will be more and more hybrid, and private cloud will better meet local business response capabilities and customization, security needs. With the help of public cloud, this technology can produce highly attractive packaging products with large-scale and low-cost to obtain the supplement of general IT capabilities

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